Jude Jatau's personal blog driven by his strong opinions on sports and his love for music.
Monday, March 25, 2013
Wizard's Guild
I am currently the account manager for a group marketing project attempting to increase the recognition of a great comic store called "Wizard's Guild". The store is located in Athens, Ohio on West Washington Street. The first order of business for our marketing team was to make a game plan listing the objectives our marketing plan wanted to achieve and the steps we would need to take to reach those goals. Our main goal is to build a strong relationship with the Athens community and local customers in order to increase recognition to the stores target audience. We created a Google+, Twitter, YouTube, and Facebook page so that Wizard's Guild would have a greater chance to be found on a search engine. We also created these accounts and asked for help from other local Athens businesses' social media to improve the stores community recognition. It is hard to tell the results of our work just yet, but we are optimistic that our marketing plan will succeed with some time.
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