NY Jets

The Jets are a very frustrating franchise to watch even when you're not a Jets fan. Last year they were in pursuit of Peyton Manning for a little bit ---> great idea, but then they ended up giving Mark Sanchez a raise and contract extension---> terrible idea. Then for some reason they traded for Tim Tebow and then through the season they didn't use him at all. Their best receiver got hurt and couldn't play and then their SECOND BEST DEFENSIVE back was talking about how he was the best receiver on the team annnddd theennn Rex Ryan let him play offense in a practice as if that would help his ego and build team chemistry annddd theennnn their best defensive back tore his acl anddd thennn there was talk about how the locker room was a mess and everyone thought Tebow sucked.... andd theennn through out this whole ordeal Mark Sanchez was playing terribly here's a video of the hilarious "butt fumble".

Well after that terrible season they're still bringing back Tebow, Sanchez, and Rex Ryan, but you know who their not bringing back? Darrelle Revis their best defensive player. Its upsetting to watch not because I care about the Jets, but because its all ESPN talks about and as a sports fan I almost have no choice but to watch it.

Book Review: Flip The Funnel By Joseph Jaffe

             Flip the Funnel is an interesting book written by Joseph Jaffe that goes over the way he thinks and how he believes businesses can be successful. He begins his book with a section called "Getting Priorities Straight" and then references old marketing principles of price, product, placement, and promotion. Jaffe tells the reader to throw all that away because due to technology everything is changing and also that stereotypical demographics can no longer succeed when appealing to an audience. Instead he tells the audience to learn the six Cs which are content, commerce, community, context, customization, and conversation. He describes how prospects become customers and the way business are currently measuring success is not truly a good marker and that the process needs to be changed. The way Jaffe thinks is different, but also very logical his arguments are very strong and he provides evidence for his opinions.
              The next section is called "A New Way Forward" and it describes how the customers are a company's biggest asset when it comes to marketing. Instead of marketing towards a large group and eventually getting a core group of loyal customers, business must start the other way. Companies need to get a solid customer base and use them to reinforce the public that their product is worth using in order to gain more customers. It is a very interesting concept that I believe is a great idea. Word of mouth and buzz marketing is one of the best ways for a product to become popular and if you have loyal customers willing to do that for you it will save you time and money. Jaffe also makes it clear that companies need to listen to their consumers so that they can improve on their products. The goal of a business is to make money by making their customers happy and if they can consistently improve upon their product in a way customers enjoy they will build a great reputation.
              The final section of the book is titled "Making it All Happen" and it goes over ideas and examples of how to do your own funnel flipping. It also explains how funnel flipping and building positive customer relationships is not only a good idea, but vital for any business to succeed. Jaffe goes over the specific monetary benefits that a business can receive by having a loyal customer base and positive referrals.
               Throughout the course of the book Jaffe gives a lot of examples and well researched data including tables, graphs, and charts to back up his opinions. The book is very interesting and it actually helped me develop the marketing plan for my current project. Jaffe stresses the importance of good customer relationships and how investing a decent amount of effort into one customer is better then putting in very little effort to satisfy multiple customers. Everything that Jaffe writes seems like common sense, but his evidence shows that businesses are not properly taking care of their customers. Joseph Jaffe is a well educated author and Flip the Funnel is a great book that would be beneficial for CEOs, marketers, sales people, and customer service employees.

Guild Relationships

"Guild Relationships" Our total campaign is focused on bringing recognition to Wizards Guild and building relationships with the customers in the local area. The term "Guild Relationships" is a play on "build relationships".

At Wizards Guild our success revolves around the ability to have a customers return to the store after having a great first experience. We focus on building relationships with our customers because they are the number one priority. This "guild relationship" that we establish is instrumental to the goal of the business. We build guild relationships and it we encourage you to be a part of this growing network in Athens, Ohio.

Auburn....HA !

Years ago it was a dark time for the Ohio State Buckeyes and their fan base. The NCAA had just released information on an investigation that would change the program and the image of the previously squeaky clean Jim Tressell. "Tattoo-Gate" took its toll on the Buckeyes. The star quarterback left and many star players were suspended for a good chunk of the season; not to mention the team went a dismal 6-7..... like I said dark times. Anyway during this time period people were very critical of the Buckeye program and very judgmental for what I personally felt wasn't thatttt big of a deal at the time (still don't feel that way either). But as time has come to show the NCAA should probably thank the Buckeyes for how tame their "scandal" was. Nowadays the NCAA is still dealing with the aftermath of the University of Miami scandal involving ponzi schemes, yachts, bounties, strippers, prostitutes, and one occasion an abortion. Not to mention the NCAA also screwed up the investigation so us fans are still waiting for answers on that one. This all brings me to the topic of the  Auburn Tigers: 2010 BCS National Champions....for now. It has recently come to light that players were failing drug tests and still playing, getting their grades changed in classes so that they would be eligible to play in the championship game ANNDDDD players were getting paid to stay for their senior year. Oh yeah wait wasn't Cam Newton on that team? Didn't he have some drama about pay-to-play.. Mississippi State?... $300,000?... I don't remember yea it was something like that. After the crap Buckeye fans took from the media and other fans all I have to say to Auburn is HA! and a little bit of HAHA! Good luck Auburn, Miami, Oregon, UNC, Michigan, UCF, or any other team getting investigated by the NCAA you're going to need it.

Andy Enfield Why Are You Leaving ?

If you somehow managed not to become involved in the NCAA basketball tournament known as March Madness you most likely do not know who Andy Enfield is. A couple weeks ago he was a relatively unknown basketball coach of a relatively unknown school (Florida Gulf Coast University), but now he is a very well known basketball coach of a very well known school (USC) with a six year contract making over 1 million dollars a year (about a 1000% increase from his salary of around $100,000 at FGCU). No one expected Andy Enfield's FGCU basketball team to make it very far in the tournament they were a 15 seed, an afterthought, but after the nation witnessed the upbeat high flying, alley ooping, slam dunking style of play make it to the sweet sixteen their program garnered some attention. In the span of a few short weeks Enfield's life has changed dramatically. Some people are quick to criticize the coach for leaving his players, but lets face it money talks and U$C was shouting his name. The question of "Why are you leaving Andy?" requires a simple equation to answer: money + opportunity + southern California waves= HAPPINESS. Hopefully Enfield can bring the same excitement he had at FGCU to USC. We'll see next season. Good Luck Andy.